I was roaming around in a mall in Koramangala the other day and I noticed that Westside, one of the largest retail superstore chains in India, owned by Tata, just underwent a branding shift. It seems this rebranding happened quite some time ago - in September last year.
Here's the logo as it was before:
And here's the new one:
Overall, the logo has been given an intelligent overhaul, retaining the subtle important elements - most shoppers would not even realize that there has been a rebranding here. The 'W' is a very important part of the identity and its retention has helped support the familiarity. But, a very much needed typographical facelift has been done. The colours have also become more modern, ridding us of the ghastly combination that the blue and green made for before. The dotted underline has become continuous and a tagline has been added. This tagline is the philosophy behind their rebranding, according to their website.
Overall, the identity seems to have matured. Along with the rebranding of the logo, the stores themselves have received fresh new signage. The new typography has been deployed on all levels. Moreover, in the actual stores, the logo is deployed on a large plaque where it gets a lot of breathing space around it, making it look a lot more royal than the previous one. The changes have also been kept fairly subtle so that at first glance, its a little difficult to notice. All that hit me when I set my eyes on the plaque was that I suddenly felt a lot better looking at the Westside logo. When I looked again, I noticed the change in colors and type.
No comments:
Post a Comment